Instagram API Deprecation FAQ


On December 11, 2018, Facebook shut down its access to Instagram public media via the Instagram API. All access to Instagram Media is now done through the Facebook Graph API. 

Ignite is committed to Chute customer success. We have worked closely with Chute customers to transition to the new Facebook API effectively. This article answers the following popular questions related to this change:

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What has changed about Instagram that is affecting the Ignite Chute platform?

Facebook has shut down access to Instagram public media via the Instagram API, where all access to Instagram Media must be through the Facebook Graph API. There are some significant differences between the Instagram and Facebook APIs, and this has resulted in several changes in the Chute platform beginning on December 11, 2018. 

This change was announced in April 2018. However, Facebook released the specification for the new Graph API on November 1, 2018.

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Why do I need to connect a Facebook Page linked to an Instagram Business Account?

To continue accessing public media on Instagram using #hashtag queries, customers must add their Facebook Page to Chute. This is done through the Accounts menu on the Chute homepage. Please refer to the article about linking social media accounts for more information.

Note: Your Facebook page must be connected to your Instagram account, and this should be the same Instagram account that you use for sending rights requests. Learn more about setting up your Instagram Business account and Facebook Business page.

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What does this mean for the Chute platform and customers?

Chute makes extensive use of the Instagram API, and this logic has been transitioned to Facebook Graph effectively from December 11, 2018. The new Graph API is more restrictive than the existing Instagram API in terms of the supported capabilities. Hence, this change affects Chute customers.

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With this change, what specific differences can customers expect?

The impact will vary by customer, but the potential changes could include:

  • Restrictions on the number of #hashtags that may be queried.

    The current Instagram API supports unlimited #hashtag queries. The new Graph API supports only 30 unique #hashtag queries per Facebook Business page within a seven-day rolling period. A queried hashtag will count against this limit as soon as it is queried. Subsequent queries on that hashtag within seven days of the initial query will not count against the limit.

    The more Facebook Business page you link to your account in Chute, the more hashtag allocation you will have. 
  • Personal information is no longer available.

    The new Graph API will not return personal information. The username and location metadata will not be returned for any asset. You may have noticed that the assets pulled via hashtags from Instagram into your workflow are now displayed with an anonymous username.
  • The location search not supported.

    The current Instagram API supports searching by both hashtag and locations. The new Graph API does not support location-based searches.

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What can customers do?

Refer to the following linked resources to learn about potential options available to the customers:

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What are the important dates associated with this change?

  • April 2018: Instagram announced it would be deprecating their existing API, and all partners must transition to the Facebook Graph API.
  • November 1, 2018: Facebook released the specification for the new Graph API.
  • November 1 - Nov 27, 2018: Ignite engineers adapt the Chute Platform, and Ignite Services develop customer-specific transition plans.
  • December 3 - December 11, 2018: Ignite Chute CSMs, along with Ignite Services Team, work with Chute customers to successfully transition to the Facebook Graph API.
  • December 11, 2018: Instagram deprecates their existing API
  • December 11, 2018, & going forward: Information and training for transitioning to the Facebook Graph API are posted on the Ignite Chute Support Services Portal.

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What is Ignite doing to support Chute customers through this transition?

Ignite is committed to Chute customer success. Upon Facebook’s recent release of the new Graph API specification, Ignite immediately began adapting the Chute platform and reviewing each customer's usage of the Chute platform.

Based on our research, we have defined action plans to transition customers successfully. Ignite has shared recommendations and worked with each customer to make the transition.



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